Horacio Pagani: The low-key perfectionist
If you're a car nerd you're probably familiar with Pagani, a boutique maker of ridiculously high-end sports cars. They are not "mass-made" by any stretch of the imagination, so don't fall into the usual realm of what we cover here at MMS. But I do love this interview with founder Horacio Pagani as he articulates his approach to imbuing soul into machines. He comes across as someone with humility and calm, but also great drive and a vision for what he wants.
Born into a family of Italian-immigrant bakers in Argentina, Pagani built his first motorbike at age 15, and built the majority of his first race car (despite never having seen a race first hand!). After a stint as a chief engineer at Lamborghini in Italy, he struck out on his own at age 25 to start his own firm.